Alphastrats Holding Sdn Bhd
Building Strong Brands for Better Living
Alphastrats Holding Sdn Bhd is a diversified business group focused on building and managing high-potential brands across home living, perfumery, and health & beauty.
A diversified portfolio built for modern markets.
Home & Living
Naulux
Modern everyday solutions designed to brighten and simplify daily living.
Perfumery
i-Swift
Health & Beauty
Hirawell
Who We Are
Alphastrats Holding Sdn Bhd is a dynamic and diversified
Established with a vision to drive sustainable growth, we focus on developing and managing high-quality brands that cater to the evolving needs of consumers. Our core expertise lies in renewable energy solutions and luxury consumer goods, represented by our three flagship brands: Naulux, i-Swit & Hirawell.
OUR VISION
What Drives Us
Business pillars built for consistency, value, and growth.
Product Excellence
To create innovative, science-backed and reliable products that people trust every day.
Brand Value
To build a strong ecosystem of brands that help communities live safer, healthier, and happier.
Service Commitment
To deliver exceptional customer experience through quality, speed and consistent value.
Innovation & Development
Build A High-Performance Team Culture
Our Brands
One Direction, Three Brands, One Lifestyle Ecosystem
To build world-class everyday essentials that improve lives — from energy, wellness, to lifestyle
Home & Living
Naulux
We are building a home-essential brand that will become part of every household’s daily life
Perfumery
i-Swift
ISWIT is not just sell perfume — it is a lifestyle brand that delivers a premium sensory experience for body scent, cars and homes
Health & Beauty
Hirawell
Hirawell is not a “promise-based” product. It is an evidence-based health & beauty brand, supported by real research from doctors and universities
Why Alphastrats
To build world-class everyday essentials that improve lives — from energy, wellness, to lifestyle
We combine strategic direction with operational focus to create a business profile that feels credible, scalable, and ready for future opportunities.
Core Values
Innovation
Customer Focus
Integrity
Excellence
Sustainability
Adaptibility
Our Journey
Growing with vision, adaptability, and market direction.
A strong corporate presence should not only look credible, it should tell a clear growth story.
Our Journey
Let’s build the next growth story together.
Whether you are a future team member, strategic partner, distributor, or collaborator, Alphastrats welcomes meaningful opportunities to grow together.